Men's Shirt
Descriptions
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Adjectives allow the buyer to tap into how something may make them feel, but avoid using self-praising phrases such as “excellent” and “superior”. Consumers don’t want to feel that you’re suggesting they don’t have the ability to judge a product for themselves. Instead look to descriptive words that offer the details that build up to “excellent” and “superior”, such as “elegant” or “durable”, depending on the type of product.
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